It is slightly softer than burgundy and not as dramatic as true red.īurgundy :A dark purplish red, it is more sophisticated and serious and less energetic than true red. Maroon :A dark bluish red, it denotes controlled and more thoughtful action. The common saying ‘to see red’ highlights the color’s connection with anger and can activate the ‘fight or flight’ instinct. Although red is not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first.Īssertive and Aggressive: Red is a commanding color, remember to use it sparingly to avoid the extreme negative reactions it can easily awaken. In design, red can be a powerful accent color, just like red carpets at awards shows. Overall, if you’re looking to have a powerful presence or get someone’s attention fast, red is your go-to color. It demands you to take notice, alerting you to danger, hence its effectiveness in traffic lights and in being the universal color for danger. It is also strong-willed and can give confidence to those who are shy or lacking in will power.Īttention-getting: Red is known to be eye-catching. It stimulates the deeper passions within us, such as sex, love, courage, hatred or revenge.Įxciting and Motivating: Red excites our emotions and inspires us to act. Stimulating: The physical senses – the sexual and physical appetite. The more red, the more passion, but don’t overdo it or it will have the opposite effect. Passion: Red means a passionate belief in an issue or undertaking, including passionate love or passionate hate. Both Netflix and YouTube use red as a primary color.ĭesire: Relates to physical desire in all its forms – sexual, appetite, cravings. It is impulsive, giving off the impression of speed and power making it appear that time is passing faster than it is. Negative keywords: aggressive, domineering, over-bearing, tiring, angry, quick-tempered, ruthless, fearful, intolerant, rebellious, obstinate, resentful, violent, brutal, revenge, defiance, strain, danger, blood, war Represents:Įnergy: Red awakens our physical life force, enhances human metabolism, increases respiration rate, raises blood pressure and prompts the release of adrenalin.Īction: Red is fast moving and promotes a need for action and movement. Positive keywords: action, speed, attention-getting, assertive, confident, energizing, powerful, passionate, stimulating, driven, courageous, spontaneous, determined, love, sex, physical courage, strength, warmth, energy, basic survival, masculinity, excitement, importance, romance, intensity, youthful, bold, ambition, determination Let’s look at some of the common color psychology traits… Color is consistently used to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy and countless other ways. The fact that some companies heavily invest in color research and its use shows they have enough belief in color psychology to implement it in their advertising. Marketers and advertisers are known for utilizing color psychology. The key is to look for practical ways to make decisions about color. But there’s still plenty to learn and consider if we accept that concrete answers aren’t a guarantee. Research also shows, personal preference, experiences, upbringing, cultural differences and context often muddy the effect individual colors have on us. Keep in mind, there are variations in interpretation, meaning, and perception between different cultures. There are some very subjective pieces to color psychology as well as some more accepted and proven elements.
The psychology of color is based on the mental and emotional effects colors have on people in all facets of life including cognition and behavior.
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